Over time a brand evolves and sometimes requires a fresh and creative approach. Dane Decor teamed up with a leading Philadelphia-area marketing agency to rebrand its stores.

Taking advantage of the latest marketing methods, store merchandising, and their curated furniture collections from around the world, Dane Decor is poised for its next four decades as Philadelphia’s resource for Modern, Contemporary, and Scandinavian furniture.

For DesignPhiladelphia the Old City store will feature vintage Marimekko fabrics, new chairs from Ekornes of Norway, and custom-designed chairs from IFDA’s TAKE A SEAT Design Exhibition.

A Designer Chair Raffle will occur during DesignPhiladelphia with a chance to win a Stressless® City or Metro Chair with proceeds going to the American Heart Association.

This event is featured on designfeed, the official blog of the DesignPhiladelphia Festival. Read more here.